Meet Markarian: The It Label Taking Over Your Instagram Feed

Photo: Courtesy of @markarian_nyc

You know that feeling when you spot a dress on a friend of a friend’s Instagram accounts, and it’s love at first sight? But then, oh no!, she forgot to tag the designer and you find yourself going down a rabbit hole of Google searches hoping to find that beloved dress that simply belongs in your closet but to no avail. Think of it as the fashion version of a missed connection, if you will.

That’s what happened to us a few weeks ago when we saw a pink sequined cocktail dress while scrolling through Instagram one night. After a good bit of sleuthing, we finally tracked them down. Readers, meet Markarian.

Photo: Courtesy of @markarian_nyc

Designed by Alexandra O’Neill, this new brand launched just a few months ago but has already managed to attract a loyal fan base of editors and celebrities including Emma Roberts, Emily Ratajkowski, and Martha Hunt. And it’s easy to see why everyone is obsessed: The unusual yet ultra-flattering cuts, dreamy floral prints, and luxe fabrics tick off all the boxes on our dream dress checklist.

Today, Moda Operandi announced Markarian will be joining their emerging designer incubator, The Platform, so be warned: they’re about to blow up. We suggest you place your orders now before a Hollywood It-girl beats you to it.