We had seen the name Saloni pop up on our Instagram feed on several impossible chic women from time to time. But it was only until recently, when we spotted designer Tabitha Simmons wearing an eyelet Saloni dress for her wedding’s after-party, that our initial curiosity turned into a full fledged love affair with the brand.
While Saloni is not quite a staple name at fashion week, the London label is incredibly popular with It women around the world, including Margherita Missoni, Michelle Obama, and Lauren Santo Domingo. Saloni’s appeal to this class of jet-setters has a lot to do with designer Saloni Lodha’s own global upbringing. Even though she was born in India, the designer is what you may call, a citizen of the world, living between London, Hong Kong, India, and Korea. “I often think that my nomadic lifestyle has been beneficial, as it has given me a completely different perspective on what different women around the world look for,” she once told the New York Times.
Her international lifestyle is seen everywhere in her clothes, from the lively colorful prints she chooses, a nod to her Indian heritage, to the Asian-inspired silk fabrics and cuts of her ultra-feminine dresses.
But don’t think that her impressive clientele means that her clothes are prohibitively expensive. Part of the reason we’re obsessed with Saloni’s dresses is their reasonable price point, as most of her pieces are under $600. Aspirational and attainable clothes at the same time—what’s not to love?