Crazy Rich Asians, the new romantic comedy based on the bestselling book by Kevin Kwan, has been hailed as a triumph for minority representation, as it’s the first movie in 25 years to feature an all-Asian and Asian-American cast. (The last movie was 1993’s Joy Luck Club.)
Influenced by the film’s groundbreaking cast, the Asian-American founders of Floravere, a wedding startup that allows brides to try on dresses at home, have chosen to design a special edition bridal dress inspired by the film’s protagonist, Rachel Chu.
The move came after Floravere’s founders, Denise Jin and Molly Kang, had heard multiple requests from Asian brides who wanted to incorporate parts of their culture into a modern wedding dress. It was a problem that Kang, who is Korean American, was familiar with. In Korean tradition, brides usually wear a hanbok as part of the wedding ceremony, but Kang was unable to do so after trying and failing to find any chic options for her big day.
Hoping to avoid future Asian brides from running into the same issues, the two decided to design the R. Chu gown, a silk mikado red dress with pleating and a high low hem; their take on the traditional red wedding dress typically worn by Asian brides. (The color is a symbol for good luck and fertility in Asian cultures.) ‘The result is a gown we’d describe as distinctly Asian-American and a chic, modern nod to tradition,” explain founders Jin and Kang.
The R. Chu dress is available online now and is offered from sizes 0 to 30W. So for those who might leave Crazy Rich Asians with wedding fever, now you know where to start the dress search!