This Is Who The Fashion Industry Calls When They Want Flowers

By Over The Moon

New York City-based plant and design company Pop-up Florist is the fashion world’s secret weapon. Need flowers asap for a photo shoot? Planning a collab at work and not sure who to turn to for a floral installation? Or do you just want to send a beautiful arrangement to congratulate a friend on her promotion, engagement, or brand new bambino? No matter what the occasion, this is the one name you need to know.

Founded in 2016 by former fashion designer Kelsie Hayes, Pop-up Florist approaches floral creations just as Hayes did with her collections, using unexpected textures and colors to make designs that are fresh, unique, and whimsical. Specializing in events, retail decor, and influencer collaborations, Hayes utilizes mini succulents, hand-painted pots, stamped messages, and silk scarves that double as bouquet ties in pretty prints that she designs herself to set her work apart from the crowd. And while the add-ons are wonderful, the bottom line is, the product is good: plants are from farms in Southern California and flowers are hand-selected from local markets in New York City. Hayes’s cool concepts and expert sourcing quickly garnered her attention from fashion industry leaders like Eva Chen and Olivia Perez, and brands like Theory, Barneys New York, Baja East, Topshop, Facebook, YSL Beauty, Amazon Fashion, NIKE, and Chillhouse followed suit, frequently calling upon Hayes for her trendsetting work.

You don’t have to be an influencer or a hip start-up to have access these blooms though. Like most florists, Hayes’s arrangements can be ordered for delivery throughout New York City. Nationally, small gifts, lavender, and dried arrangements are available. Unlike a lot of other floral companies though, Pop-up Florist also has an inviting storefront in addition to offering delivery services. Located in New York City’s East Village, the space provides a one-of-a-kind experience for customers. It’s an open studio concept that let’s guests either grab florals to-go, or they can stick around and make their own arrangements in a relaxed environment made for flower lovers. At this point, Hayes has yet to get into floral arrangements for the wedding day—but if we could take our pick of the bunch, we’d do our best to convince her!