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A Hamptons Garden Fairytale Wedding at The Reform Club

By Shayna Seid | Photography by 

Jose Villa

|Planning by 

Augusta Cole

Allison Ruben, a registered dietitian and certified life coach specializing in women’s health, and Daniel Magier, a wealth advisor, matched on a dating app in 2017. Funnily enough, they both took screenshots of each other’s profiles and sent them to a mutual friend, who gave Allison’s number to Dan.

Three years later, he proposed at ABCV. While they were waiting for their table, Dan asked if Allison wanted a cappuccino, knowing that his self-declared coffee-obsessed girlfriend would say yes. He came back, carrying the drink that had “Marry Me” stenciled out with cinnamon powder. “I was SO shocked,” Allison says. “It was the best moment ever.”

For their wedding, the couple couldn’t wait to share all the things they loved about the Hamptons with their friends and family. Allison was born and raised in the city and spent her summers at her family’s home Out East; it quickly became a special place for her and Dan. They booked The Reform Club for their June 5, 2021 wedding, and planned to do the first look at the brides childhood home. To help bring everything together, Allison and Dan turned to wedding and event planner Augusta Cole, who helped assemble an A-list team of vendors.

To help curate her wedding wardrobe, Allison worked with stylist Carrie Goldberg. The two chose a Carolina Herrera minidress for the pre-ceremony cocktails and paired it with Manolo Blahniks, Allison’s grandmother’s diamond and pearl bracelet, and diamond drop earrings by Stephen Russell. Dan looked handsome in a green linen Suitsupply suit with Gucci shoes and a Cartier watch.

Then, the bride got ready with hairstylist Ashley Rubell and makeup artist Dana Rae. She changed into a Hermione de Paula gown that had Hebrew prayers, quotes from her vows, lyrics from their first song, love notes, and other sayings embroidered into the custom-floral design. The dress was fully designed over Zoom during the pandemic, and the end result “felt like perfection,” the bride states. To complete the look, Allison also wore diamond drop earrings from Doppelt Diamonds and another pair from Maria Tash.

For the ceremony, Dan put on a custom sand linen suit, made with Zegna fabric, an Hermès tie, and Cartier cufflinks—gifted to him by his future parents-in-law.

Before dancing the Hora, the bride put on a Dana Harel chiffon design with Material Good earrings and Prada shoes. And even later on, Allison made her last outfit change into a pearl-trimmed Miu Miu dress with pearl-edged sneakers by Monique Lhuillier and Nancy Newberg pearl and diamond hoops.

With beautiful spring weather, guests gathered outdoors for the ceremony and sat on custom green chairs, prepped with tissue packets, programs, and flower petals. The bride walked down the aisle with her father to Dan, who was waiting under the floral chuppah by Putnam Flowers with their rabbi. “We felt we were the only people there,” Allison describes. “I wish time stopped in that moment, so we could bottle it forever.”

Once married, the couple and their loved ones headed under a Sperry Tent Hamptons sailcloth tent, with beautiful drapery by Veil, for dinner and dancing. The table florals were a combination of carefully chosen favorite summer garden flowers and herbs and summer fresh fruits. And when not enjoying the delicious and local meal, catered by Creative Edge Parties, people were up and moving with Jimmy Vali and his band.

Early on, the newlyweds had their first choreographed dance to a remix of “Say You Won’t Let Go” by James Arthur. And later, Allison’s father performed a song that he wrote and composed about being the father of the bride. “My father writing songs is a tradition in our family for every milestone,” she explains.

After the reception ended, the silent disco after-party kicked off with DJ Ray Jarrell—it exceeded all of Allison’s expectations. “We were never not dancing, smiling, or laughing,” Allison concludes. “At the end of the day, I was marrying the love of my life, and that is the emotion that radiated throughout the tent the entire night.”