After seven years together, Megan Eddings Feely, the CEO of fashion label Eddy, and James Maxwell Feely, who works in acquisitions at The Carlyle Group, got engaged on their rooftop with a backdrop of the Golden Gate Bridge. And on July 17, 2021, the two said, “I do,” at Triple S Ranch in Calistoga.
Megan had two goals for her wedding weekend: to be with their friends and family as much as possible and to create a relaxed yet elevated affair à la Slim Aarons. To help bring her vision to life, the couple hired their close friend Gavin Runzel of The Modestos. Catherine Owen, a friend from Vanderbilt and artist, painted the invitations, wedding weekend stationery, and custom tablecloths and linens. And another friend, Kirby Stenger, was their wedding photographer. “She doesn’t typically shoot weddings, but she captured the weekend events wonderfully,” Megan explains.
As a designer, Megan always knew she wanted to create her own wedding looks. A week after their engagement, she was on a work trip to India sourcing textiles and found the fabrics for her wedding dress and bridesmaids’ dresses. “At the time, we actually had not decided anything about the event yet—such as dress code, location, size—so it all really started with these prints,” she shares. Weeks later, Megan found herself in London, where she got Liberty fabric and an assortment laces for her rehearsal dinner dress.
The birth of Megan’s label Eddy—named after her nickname—actually began when she designed custom looks for herself and her bridesmaids. The dresses were so well received that the bride had no other option than to keep sewing together a world of whimsy.
Another notable piece the bride wore over the weekend was a full-length ivory bathing suit coverup, hand-crocheted by Megan’s mother-in-law, Herta, that was based on a pattern from the ‘60s.
Below, we chatted more with Megan about her bridal fashion tips, favorite parts of her wedding day, and more.
Any style or dress tips you’d give a bride to be?
“Be authentic and true to your personal style. Nothing looks better than feeling confident in what you’re wearing…and if you don’t find what you want out there, don’t be scared to work with an atelier to have it custom-made! The two I worked with in San Francisco to bring my vision to life were Studio Ren Official and Aleksandra D.”
What was your favorite part of the ceremony and reception?
“My brother and sister-in-law performing ‘How Long Will I Love You’ by Ellie Goulding during the ceremony was definitely a special moment.”
“Another [favorite moment] was after dinner while taking sunset photos with Max. Kirby, my close friend and photographer, made Max and I feel so natural. Her partner, Jamie, who is also an incredible musician, spontaneously sang for us while we danced alone in a field at dusk. That was cool.”
Did anything funny or unexpected or disastrous happen?
“A favorite, unexpected memory was during dinner. The food was absolutely incredible. Chef Noberto Piattoni of The Modestos is famous for his open-fire cooking and created a beautiful meal. As we were all eating, Max, who had developed a love for large format wine bottles, had a giant Methuselah—the size of 8 bottles—and was walking around pouring it for our friends. I have this crystal clear image of him doing that, he and our dear friends all laughing in the background, and my mother and mother-in-law holding hands sharing an intimate story in the foreground. I remember that moment as a freeze-frame of pure joy.”
What song did you dance your first dance to?
“‘Home’ by Edward Sharpe and the Magnetic Zeros. It’s also the song we first said ‘I love you’ to seven years before at the Firefly Music Festival.”
What’s one piece of marriage advice you like to give out?
“We’re both former college athletes, and one thing we said in our vows—and have referenced throughout our relationship—is to be good teammates. For us this means: in the good moments celebrate, and in the hard times lean in and lift each other up.”