Start Slideshow View Grid Start Slideshow 21

Joie DiGiovanni, Namesake Jewelry Brand Founder, Had a Spiritual Oceanside Wedding Ceremony in Tulum

By Shayna Seid | Photography by 

Oddone Leandro and Nicolas Filgueira

Three years after meeting through a mutual friend, Guy Jacobson proposed to Joie DiGiovanni, founder of her namesake jewelry line, at the hotel Azulik in Tulum. With the help of her best friend, Guy set up a beautiful private dinner overlooking the ocean with candles and flowers scattered everywhere. While on the balcony together, he dropped down to one knee and asked Joie to marry him.

It was an easy choice to return to Tulum for the wedding, and the couple hosted their events at their favorite hotels, Be Tulum and Nômade. “We love the greenery of the jungle and how relaxing the energy is,” Joie shares. “The wedding took on the vibe of Tulum. . .relaxed and earthy. We wanted to share our special place with our closest family and friends.”

As Joie’s jewelry is available on Over The Moon, she quickly shot our head stylist an email asking for her advice on a wedding dress. A couple of options were relayed back, and a particular Danielle Frankel frock stood out to the bride-to-be. She styled the gown with hair accessories from Jennifer Behr and blue sapphire, aquamarine, and pearl earrings of her own design. As her “something borrowed,” Joie put on her great grandfather’s pinky diamond ring. For the reception, she changed into a lovely cowl-neck Fleur du Mal slip.

The couple’s rings are a part of Joie’s bridal capsule, which is now available on Over The Moon, along with her collaboration with Alice Pearl. Friends and family wore pieces from the cozy terrycloth label all weekend. For the ceremony, Guy wore a blue Alia suit from Boyds Philadelphia with a white linen Alice Pearl top.

At sunset on October 28, 2022, guests gathered in a circle, seated on pillows around a fire pit, for the ceremony. A shaman performed a Mayan ceremony and blessing. “My husband is part Moroccan [and Jewish], and the Moroccan wedding ceremonies overlapped with a lot of similarities,” Joie explains. “Both use demonstrative symbols to convey good wishes and prayers for the marriage, as well as symbolic foods.”

During the service, Joie and Guy ate chocolate beans, sipped honey, and drank a special shot of local alcohol. After the entire group blessed the marriage, the shaman guided the newlyweds to the ocean and drew a heart in the sand, so guests could place apples, rice, flowers, and other figurative tokens inside. To conclude the ceremony, everyone threw light pink flower petals around the happy couple.

Afterward at the cocktail hour, the newlyweds exchanged their written vows and listened to heartfelt speeches from friends and family. Then, Joie and Guy shared their first dance to “Beautiful People” by Ed Sheeran.

The family-style dinner was set up at Nomade’s beach restaurant, La Popular. String lights, rustic lanterns, and candles lit up the night, as a live band played. After the delicious meal of tuna tostadas, steak and vegan tacos, grilled salmon, and more, the couple cut their tiered wedding cake, which featured gold butterflies and edible flowers. And once the formal reception wound down, revelry continued at Gitano in town, where the newly dubbed Jacobsons partied the night away.