Content creator and brand strategist Natalie Godby knew of Emmett Shine, co-founder of Pattern Brands and Little Plains, long before they met. While she was studying marketing, his creative agency, Gin Lane, was often referenced. “I tell this story often, but I remember watching some of his talks on YouTube prior to job interviews or big applications, because I loved listening to the way his mind worked,” Natalie admits. Then out of the blue in 2021, she got an Instagram DM from him that read, “Hey wanna get a matcha or go for a walk sometime? I’m Emmett, nice to meet you!” Natalie knew she wanted to meet him but didn’t know how on Earth he found her account. “Down the line, he revealed that in looking for a user that his company had collaborated with, he typed in ‘n-a-t’ in his followers, and there I was.”
Natalie, however, wasn’t single at the time, but they became friends, and two months later, she revealed she was newly single. He flew to meet her in Los Angeles the next day.
After a little more than a year together, Emmett proposed at sunrise on the beach in Miami on her birthday, December 30. The couple began ideating the next day and knew immediately that it had to be at The Ranch in Montauk. “Emmett’s from Eastern Long Island, so it was a bit of a homecoming,” Natalie shares. “The space has been a historical hub for some of the world’s greatest artists; we wanted to be surrounded by creativity. We reached out to Max Levai, owner of The Ranch and a friend of Emmett’s, and got to work.”
To bring their vision to life, the pair entrusted Giulia Giancola to plan everything, and Camille Delaune was masterfully behind the lens all weekend.
“I grew up as a ballerina, and those lines and simplicity have always inspired my vision of formalwear and beauty,” the bride shares. “90 percent of what I wear is secondhand/vintage, and it was no question that I wanted to do the same for my wedding.” Between Happy Isles, TheRealReal, and Natalie’s own expertise, she found her four wedding looks—including a mid-90s Vera Wang after-party dress. And both of her maids of honor followed her lead and opted for vintage as well. To complete Natalie’s ceremony style, she wore diamond earrings and a necklace from The Clear Cut and her friend, Julia of The Millennial Decorator, helped her source her shoes.
On the famed 21st night of September (well, maybe midday), Hurricane Nigel forced the couple to move their originally-booked September 23, 2023, wedding up one day to September 22. With Giulia’s expertise and the help of Emmett’s sister, Amanda Shine, no vendor was lost during the 24-hour shift. “I can’t begin to describe what a crazy feeling it was to move everything with such short notice,” Natalie says. “You spend months planning the details, and by the time we made it through, I just wanted to be with my friends and family and husband, that’s all that matters! I am eternally grateful for Giulia, my mama, and Amanda for keeping me in a happy bridal bubble amidst the chaos.”
When the wedding day arrived early, the sun was shining down on the lawn, where the ceremony was decorated with lush florals by Audrey in The Garden. Natalie walked down the aisle to a string version of “Good Days” by SZA and met Emmett, who was handsome in a bespoke Ralph Lauren Purple Label tuxedo. “I was just so grateful to make it to that altar, with clear skies, and the love of my life staring back at me,” the bride reflects.
After being announced as officially married, Natalie surprised Emmett during cocktail hour with napkins featuring scans of doodles and notes that he had sent her over the course of their relationship. Lemons and Olives deliciously catered the locally caught and sourced fish and vegetable forward meal.
DJ Reach carried everyone through toasts, dancing, and late into the after-party. The newlyweds shared a first dance to “Sunny Side Of The Street” from Father of the Bride, Part II. “It’s a very special movie to us,” Natalie says. “We have the same address as the family in the movie.”
And later on in the night, Natalie and Emmett performed a dance routine that the bride choreographed to “Heaven is Place on Earth” by Belinda Carlisle. “This song has been a huge part of our love story,” the bride explains. “It always plays at the most magical times, and long before we were engaged, I dreamed about dancing together on our wedding to that legendary tune.”
Once the reception came to a formal close, the party continued at a local restaurant in the marina. “Since we moved our entire wedding, we had an extra day with our guests, so we returned to Fisher’s Saturday night for a cozy fisherman-chic dinner with all our guests, while the hurricane roared around us,” Natalie shares. “We partied late into the night in Montauk, it was one of the greatest surprise additions.”
