It isn’t every day that Oscar de la Renta offers its coveted designer pieces at sample sale pricing—certainly not to the public. But starting on today, Oscar de la Renta is hosting the sample sale to end all sample sales in SoHo at 151 Wooster Street. Not only will this special once-in-a-lifetime deal include pieces from Oscar’s ready-to-wear, formal attire, menswear, and childrenswear lines, it will also feature discounted home and jewelry items and, most importantly, bargain prices for their highly coveted bridal gowns and shoes. No, this is not a drill, we repeat, this is not a drill.

Doors opened this morning at 10:00 A.M. and the pricing is too good to be true, so of course there’s already a line. Thankfully, the sale is going on until Sunday, but unlike other sample sales, this one will not be restocking any of its bridal looks or accessories. In light of this, we suggest you run over there as fast as you can, before those pristine Oscar de la Renta bridal shoes in lace appliqués, delicate crystal embellishments, and delicious satin for just $89—yes, you read that right—sell out. 

If you miss out on scoring some bridal items, fret not, there are still plenty of other worthy pieces up for graps. Some of our favorites include the bone inlay photo frames, dainty sundresses ($250 and perfect for a honeymoon getaway), drop earrings ($65), and embroidered evening clutches ($325). Again, hurry before it’s too late!