Gray Malin’s Dreamy Photos Are Coming to Paperless Post

By Madeleine Luckel
Photo: Courtesy of Gray Malin

Chances are high that any relatively active person has stumbled onto Gray Malin’s dreamy, pastel-heavy beachscapes on Instagram. (That or you have a copy of  the photographer’s hit coffee table book Beaches in your apartment somewhere.) And in the small possibility that you’re not familiar with his work, well, that’s about to change.

After partnering up last year with Ladurée on a limited-edition print box of macarons, the artist is now conquering the pastel-colored world once again in a new collaboration with Paperless Post.

The digital invitations website, which has a long history of collaborating with notable artists, designers, and other creators (John Derian, Cabana, and Kate Spade are just a few), will start offering 15 invitations featuring Malin’s work starting today.

“This 15-piece collection includes both my signature aerial photography and images that capture the whimsical magic of destinations like the salt flats of Bolivia, or my favorite hotel, the Parker Palm Springs,” Malin explained, when reached via email to discuss the exciting news.

Thankfully, Malin’s Paperless Post invites have plenty of  pre- and post-ceremony potential. His colorful beachscapes make for fun save-the-date cards, or are perfect for any tropical destination bachelorette. Similarly, any pool-set bridal shower or next-day brunch could easily benefit from the use of one of Malin’s sunny photographs.

“We made sure to select images with all of life’s celebratory occasions in mind,” Malin added. “My hope is to bring an extra layer of fun to party planning and hosting.” Well then, fait accompli.